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What Do You Need To Start Your Barbershop?

Opening a barbershop is an exciting step toward building your own business. It’s a place where people come not just for haircuts, but for connection and confidence. A well-designed shop with the right equipment can set the tone for your success.

We specialize in high-quality barbershop furniture and equipment. From barber chairs to reception desks, we manufacture everything you need to create a professional and comfortable space. With years of experience in the industry, we understand how to run a successful barbershop.

This guide will walk you through the key things you need to start your own barbershop.

1. Writing Business Plan For Your Own Barbershop

A solid business plan is essential to starting your own barbershop. It helps you map out your goals, how you’ll achieve them, and how you plan to manage your resources. A well-structured plan also shows potential investors or lenders that you’re serious about your business.

Here’s a breakdown of what to include in your business plan:

Executive Summary: This is the first section of your business plan, but it’s often written last. It provides a snapshot of your barbershop, including the services you plan to offer (like haircuts, shaves, or beard grooming), your target audience (men, women, or families), and why your barbershop will stand out in the market. If you’re looking for funding, this section needs to grab attention and show the potential for growth.
Market Research: Understanding your target market is crucial. You need to research the demand for barbershops in your area and identify your competition. This helps you figure out what customers are looking for, whether it’s trendy haircuts, old-school shaves, or a place to relax. You should also consider demographic factors, such as the average income of your neighborhood and the general style preferences of your potential clients. Knowing this will help you tailor your services and pricing.
Services and Pricing: Decide what kind of services you’ll offer and how much you’ll charge. Will you specialize in haircuts, or will you offer other services like beard trims or facials? Be sure to look at what similar businesses in your area are charging to make sure your prices are competitive, but don’t underprice yourself either. Offering packages or memberships can also attract regular customers and increase sales.
Operations Plan: This section covers how your business will run on a day-to-day basis. Think about your barbershop’s hours of operation, your staffing needs, and how you’ll schedule appointments. Will you have walk-ins, or will clients book online? You’ll also need to plan for the setup of your shop, including the layout, the type of furniture, and the equipment you’ll use. These operational details help ensure that your shop runs smoothly and your clients have a good experience.
Financial Plan: Your financial plan should include a breakdown of your startup costs (like furniture, equipment, licenses, and insurance) and ongoing operating costs (rent, utilities, salaries). It’s important to estimate how much revenue you expect to make in the first year and beyond. You should also have a plan for handling profits and losses, as well as a strategy for growth. This section will be key if you’re seeking financing or loans.

2. Research

Before opening your barbershop, it’s important to understand the market you’re entering. Researching the market helps you identify opportunities, understand customer needs, and stay ahead of the competition. It’s a key step in making your barbershop successful. Here’s what you should focus on when researching the market:

Target Audience: Start by identifying who your ideal customers are. Are you targeting young professionals, families, or a more niche group? Understanding their preferences and lifestyle will help you tailor your services. For example, if you’re targeting a younger crowd, you might want to offer trendy cuts or modern grooming services. Knowing your audience lets you focus your marketing and service offerings to meet their needs.
Competition: Take a close look at other barbershops in your area. What are they doing well, and where are they lacking? Visit a few shops to get a feel for their pricing, atmosphere, and customer service. This research will help you see where there might be a gap in the market that you can fill. You don’t need to copy what others are doing, but understanding their strengths and weaknesses can give you a competitive edge.
Pricing Trends: It’s important to know how much customers are willing to pay for the services you plan to offer. Compare prices at different barbershops in your area and see if there’s room for you to adjust. For example, if the average price for a haircut in your neighborhood is $20, you might decide to set your price at $18 to attract more clients or offer premium services at a higher rate. Make sure your prices reflect the quality of service you provide while staying competitive.
Customer Preferences: Understanding what clients want is essential. Are they looking for quick, budget-friendly cuts, or do they want a high-end grooming experience? You can gather insights by talking to potential customers, checking online reviews, and using surveys. If you’re opening your barbershop in a busy downtown area, clients might value speed and efficiency. On the other hand, if you’re in a residential neighborhood, customers might prefer a more personal, relaxed experience.

3. Budget

Setting a budget is one of the most important steps when opening your barbershop. It helps you manage your expenses, avoid overspending, and ensure that your business is financially stable. Knowing how much you can afford to invest in different areas of your business will keep you on track and prevent surprises later on. Here’s how you can break down your budget:

Startup Costs: These are the initial expenses you’ll incur to get your barbershop up and running. This includes purchasing furniture, equipment, licenses, and any renovations needed for your shop. For example, you’ll need high-quality barber chairs, reception desks, mirrors, and tools like clippers and scissors. Don’t forget to include the cost of decorating your space to create a welcoming atmosphere. Make sure to get quotes for each item and plan accordingly.
Ongoing Operating Costs: Once your barbershop is open, you’ll have monthly costs to cover. These include rent, utilities (electricity, water, internet), salaries for your staff, and any product supplies (shampoo, hair products, etc.).
Marketing and Advertising: You’ll need a budget for marketing to get the word out about your barbershop. This could include creating a website, setting up social media profiles, printing flyers, or running local ads. A small marketing budget in the beginning can help you build a customer base and attract repeat business. As your business grows, you can invest more into marketing strategies that bring in new clients.
Contingency Fund: It’s always a good idea to set aside some money for emergencies. A contingency fund will help cover unexpected costs like equipment repairs or a slow month in business. Ideally, you should aim for at least 10% of your overall budget as a buffer.

4. Funding

Once you’ve established your budget, the next step is figuring out how you’re going to fund your barbershop. Whether you’re covering costs out of your own pocket or seeking outside help, having a clear plan for funding is key to getting your business off the ground. Here’s how you can figure out your funding:

Personal Savings: Using your own savings is the simplest way to fund your barbershop. If you’ve been saving for a while, this can be an easy and cost-effective option. However, it’s important to make sure you still have enough savings for personal emergencies, as starting a business can have unexpected costs. Before using your savings, carefully review your budget to make sure you’re not putting your personal finances at risk.
Loans: If you don’t have enough personal savings, you might consider taking out a business loan. Loans from banks or other financial institutions are a common way to get the funding you need. Be prepared to present your business plan and financial projections, as lenders will want to see that you have a clear path to success. Pay attention to the interest rates and repayment terms, as these will affect your cash flow in the future.
Investors: Another option is finding investors who are willing to provide funding in exchange for a share of your business. Investors can be individuals, companies, or even family and friends. If you go this route, be sure to have a clear agreement in place, outlining how profits will be shared and what role investors will play in the business. This can be a good option if you need a large sum of money, but it also means you’ll have to give up a portion of control over your shop.

Figuring out how to fund your barbershop is an important step in the planning process. It’s important to explore all your options and choose the one that works best for your situation.

5. Determine The Legal Structure Of Your Barbershop

Choosing the right legal structure for your barbershop is a key decision. It affects your taxes, liability, and how much control you have over your business. Understanding the different options can help you make the best choice for your situation. Here are the main legal structures you can consider:

Sole Proprietorship: A sole proprietorship is the simplest and most common structure for small businesses. As the owner, you are fully responsible for all aspects of the business, including profits and debts. This option gives you complete control, but it also means you’re personally liable if anything goes wrong. It’s a good choice if you’re starting small and don’t expect a lot of risk. The paperwork is minimal, and you can file taxes as an individual.
Partnership: If you’re planning to run the barbershop with someone else, a partnership might be the way to go. In this structure, two or more people share ownership and responsibility for the business. There are two types of partnerships: general partnerships (where all partners share equal responsibility) and limited partnerships (where some partners have limited liability). Partnerships allow you to combine resources and skills, but they also mean sharing profits and decision-making.
Limited Liability Company (LLC): An LLC is a popular choice for many small business owners because it offers personal liability protection while allowing you to keep the simplicity of a sole proprietorship. With an LLC, your personal assets are protected if the business faces legal issues or debt. This structure also provides more flexibility in how you manage the business and file taxes. While it requires more paperwork and fees than a sole proprietorship, it provides valuable legal protection.
Corporation (C-Corp or S-Corp): A corporation is a separate legal entity from its owners, meaning it can own property, enter contracts, and pay taxes. There are two main types: C-Corporation (C-Corp) and S-Corporation (S-Corp). C-Corps are taxed separately from their owners, while S-Corps allow income to pass through to the owners, avoiding double taxation. Corporations offer the highest level of liability protection but come with the most complex paperwork and regulations. This option might be better if you plan to scale your business significantly or seek investors.

6. Register For Taxes

Once you’ve chosen your barbershop’s legal structure, it’s time to register for taxes. Getting your taxes in order is crucial to ensure you’re following the law and avoiding any future issues with tax authorities. Many small business owners work with accountants or bookkeepers to make sure their taxes are filed correctly and on time.

7. Get the Necessary Business Licenses And Permits

You’ll need to obtain various business licenses and permits to legally operate your barbershop. The specific licenses and permits you’ll need can vary depending on your location and the services you provide.

8. Choose Location

Choosing the right location for your barbershop is one of the most important decisions you’ll make. The location will impact your customer traffic, visibility, and overall success. Take the time to find a place that’s accessible, visible, and fits your business needs. Here’s how to choose the best location for your barbershop:

Consider Foot Traffic: The more people who walk by your shop, the higher the chances of gaining new customers. Look for a location in a busy area, such as a shopping center, downtown street, or near other businesses like gyms, cafes, or retail shops. High foot traffic means you’ll have a larger potential customer base, especially for people who may not have planned to come in but decide to stop by because of your location.
Think About Accessibility: Your barbershop should be easy to get to for your customers. Consider the availability of parking, whether it’s on the street or in a parking lot. If you’re in a downtown area, public transportation access can be an important factor, too. A location that’s difficult to access could discourage customers from visiting, so pick a place that’s convenient for your target audience.
Evaluate the Competition: It’s important to know how many other barbershops or salons are in the area. Too many competitors could mean your shop will struggle to stand out. On the other hand, if there are few barbershops around, you may have the chance to dominate that part of the market. Ideally, look for a location with a healthy balance: enough demand for barbershop services but not too many competitors.
Understand the Neighborhood: Think about the neighborhood’s vibe and how it matches your brand. If you’re targeting young professionals, a trendy area near office buildings or apartments might be ideal. For a more family-oriented barbershop, you may want to be in a suburban area with lots of schools and residential areas. Make sure the neighborhood’s demographics align with your target market.
Look at Rent and Lease Terms: Location is important, but so is the price. Rent can vary greatly depending on the area. Make sure to research average rental costs in your desired locations and assess whether the location fits within your budget. Also, pay close attention to lease terms, including the length of the lease, renewal options, and any potential rent increases.

9. Ready The Necessary Equipment, Tools, And Systems

Once you’ve set up your location, it’s time to equip your barbershop with everything you need to run a smooth and professional operation. Having the right tools and equipment is essential for providing excellent service to your clients. It’s also important to set up systems to keep things running efficiently. Here’s what you’ll need:

Barber Chairs: One of the most important pieces of equipment is your barber chairs. Comfortable, durable, and adjustable chairs are essential for both your clients and your barbers. Make sure to choose chairs that are easy to clean and maintain, as they’ll be used frequently. You’ll want chairs that are sturdy, have adjustable height, and can recline to accommodate different services like haircuts and shaves.
Mirrors and Workstations: Each station should be equipped with a mirror and work surface. Full-length mirrors are necessary for haircuts so your clients can see their entire look. Your workstations should include storage for tools like scissors, clippers, and combs. These should be easy to organize and access, helping to keep your shop tidy and efficient. Consider adding shelves for products, such as hair gels, shampoos, or conditioners, to encourage retail sales.
Barber Tools: You’ll need a variety of barbering tools, including scissors, clippers, razors, and combs. Make sure to have high-quality, sharp tools to ensure precision and safety when cutting hair. Don’t forget about cleaning supplies like disinfectants, sanitizers, and sterilizing equipment. Properly maintaining and sanitizing your tools will help you avoid health risks and keep your shop compliant with health regulations.
Shampoo Stations: If you plan on offering shampooing or conditioning services, you’ll need shampoo stations with sinks. These should be comfortable for your clients and easy for your staff to use. Adjustable chairs and sinks with good drainage are key for ensuring a smooth experience for both the customer and barber.
Point of Sale (POS) System: A reliable POS system is essential for handling payments, tracking sales, and managing appointments. You’ll need a system that can process credit/debit card payments, track inventory, and generate receipts. Many modern POS systems also include booking and scheduling features, which can save you time and help you keep track of customer appointments. Consider using a system that’s easy to use and integrates with other software for scheduling and marketing.
Waiting Area Furniture: For your customers who are waiting for their turn, make sure you have comfortable seating in your waiting area. Comfortable sofas or chairs can make the wait more pleasant. You can also add magazines or TVs to keep customers entertained while they wait. A clean, relaxing environment in your waiting area will set the tone for the rest of the experience.
Cleanliness and Sanitation Equipment: Cleanliness is a priority in any barbershop, so make sure you have the right equipment to maintain a sanitary environment. Stock up on disinfectants, hand sanitizers, and cleaning supplies. You’ll also need trash bins and ways to dispose of hair and other waste quickly and efficiently. A clean barbershop not only keeps your clients happy but also helps you stay compliant with health regulations.

10. Hire

Hiring the right team is crucial to the success of your barbershop. Your staff will be the face of your business and play a significant role in providing excellent customer service. When hiring, you need to focus on finding skilled, reliable employees who will contribute to creating a positive atmosphere and loyal customer base.

What Employees Do You Need?

The most important employees in your barbershop are the barbers themselves. You’ll need skilled barbers who are experienced in a variety of services, such as haircuts, beard trims, shaves, and styling. In addition to barbers, you may want to hire other staff, such as receptionists to handle scheduling and customer service, and cleaning staff to maintain the cleanliness of the shop. Depending on the size of your barbershop, you might also need an office manager or assistant to help with inventory management and other administrative tasks.

Where To Find Candidates?

To find qualified barbers, you can advertise the job openings online through job boards like Indeed, LinkedIn, or local classified websites. You can also contact barber schools directly, as recent graduates may be looking for job opportunities. Additionally, you can ask for referrals from other barbers or business owners in the community. Networking within the local barber community and attending trade shows or events can also help you meet talented individuals who might be interested in working at your shop.

How To Hire?

When you hire, make sure to review each applicant’s portfolio or previous work. Look for barbers who not only have the necessary skills but also a friendly, professional attitude. During the interview process, ask about their experience, customer service skills, and their ability to work in a team. You can also ask for references from previous employers to verify their experience and work ethic. It’s also helpful to have a trial period where they can demonstrate their skills before you offer a permanent position.

11. Establish Your Brand/Store

Creating a strong brand for your barbershop is essential for standing out and attracting customers. Your brand represents who you are, what you offer, and how you want people to feel when they walk into your shop. From your logo to the interior design, every detail contributes to the image you project. Here’s how to establish your barbershop’s brand:

Define Your Brand Identity: Start by thinking about what you want your barbershop to represent. Do you want it to feel upscale and modern or more laid-back and traditional? Your brand identity should reflect your target market and the vibe you want to create. Consider your values, mission, and what makes your barbershop unique. This could be anything from offering high-end grooming services to focusing on a family-friendly atmosphere. Define these qualities and make them central to everything you do.
Create A Logo And Name: Your logo is the visual representation of your barbershop, so it should be simple, memorable, and reflect your brand. If you’re not familiar with design, consider hiring a professional graphic designer who can create a logo that speaks to your vision. Similarly, your business name should be easy to remember and give customers an idea of what to expect. Once you have your name and logo, use them consistently across all your branding materials, from your website to your business cards and signage.
Design The Interior: The layout and decor of your barbershop should align with your brand identity. For example, if you’re going for a modern, sleek feel, use contemporary furniture and clean lines. If you want a more retro or vintage look, you might choose classic barber chairs, leather seating, and traditional barbershop accessories. The atmosphere should make customers feel comfortable and reflect the type of service they can expect. Make sure the space is well-organized, inviting, and clean.
Develop A Customer Experience: Your brand is not just about visuals—it’s also about how you make your customers feel. Think about the experience from the moment they walk in the door. How are they greeted? What’s the waiting area like? Are your barbers friendly and professional? Customer service plays a huge role in building your brand, so ensure that your staff is trained to provide a welcoming, high-quality experience every time. A positive, memorable visit will encourage customers to return and recommend your shop to others.

12. Publicity

Now that you’ve set up your barbershop, it’s time to let people know about it. Marketing your barbershop will help you attract new customers, build a loyal client base, and establish your place in the community. The key is to use a mix of both online and offline methods to spread the word effectively. Here’s how to get the word out:

Create a Social Media Presence: Social media is one of the best ways to promote your barbershop for free. Platforms like Instagram, Facebook, and TikTok allow you to connect with potential customers, show off your work, and engage with your community. Post pictures of haircuts, new styles, or special promotions. You can also post behind-the-scenes content to give followers a glimpse into your shop’s atmosphere. Encourage happy customers to tag your barbershop on their posts, which will help you reach a wider audience.
Google My Business: Make sure your barbershop is listed on Google My Business. This free tool allows your business to appear in local search results when people are looking for barbershops near them. It’s essential for local SEO (Search Engine Optimization) and helps potential clients find your shop when they search online. You can add your business hours, photos, and customer reviews, which will help you stand out in search results.
Use Word of Mouth: Word of mouth is one of the most effective ways to build your reputation and attract customers. Encourage your satisfied clients to recommend your barbershop to their friends and family. You can also offer incentives for referrals, such as a discount or a free service after a certain number of referrals. Happy clients will naturally spread the word, especially if they had a great experience.
Host an Opening Event: Hosting an opening event or a grand opening special is a great way to draw people in. Offer free or discounted services for a limited time, and invite people to visit your barbershop and experience what you offer. You can also have giveaways, free refreshments, or small contests to keep the atmosphere fun and engaging. This event gives people a chance to see your shop in person and get familiar with your services.
Collaborate with Local Businesses: Building relationships with other local businesses can help get the word out about your barbershop. For example, you can partner with nearby cafes, gyms, or clothing stores to offer discounts or cross-promote. You could create joint promotions or hand out flyers in each other’s establishments. Collaborating with other businesses builds a sense of community and helps you tap into their customer base.
Traditional Advertising: While digital marketing is important, traditional advertising methods still have value. Consider using flyers, business cards, or posters to promote your barbershop in local cafes, gyms, or community centers. You can also look into placing ads in local newspapers or magazines, especially those that target your ideal customers. These methods can help raise awareness among people who might not be as active on social media.

Opening your own barbershop takes careful planning and hard work to get success, hope you can learn from this article, good luck!